Have you ever stumbled on one of those long sales pages where you have to scroll and scroll and scroll to get to the actual product?
“WHY IS IT SO LONG?”
“DO PEOPLE EVEN READ THIS?”
A natural reaction. Especially to the untrained eye. But check this out…
It appears those sales pages can actually work, right?
“But just because it works doesn’t mean I want to do this! It’s so…. bleah…”
And I can relate. I actually felt the same way. Then I had a big AHA moment that changed everything.
I want you to take a second and imagine how a sales conversation goes. A face to face sales conversation.
It probably goes something like this, right?
You: “I have something for you that you want.”
They say: “Wait, really?”
You: “Yes, I do. Let me show you how it works.”
They say: “This sounds too good to be true.”
You: “I know, but look at this proof…”
They say: “Okay, I believe you. What do you have for me?”
You: “I got this product. You should buy it.”
Maybe it’s a little longer. Or shorter.
But that’s the ebb and flow of the conversation. Wouldn’t you agree?
It’s as if it’s a carefully choreographed dance between you and your prospect. You have something. They have doubts. You eliminate those doubts. They have more doubts. You eliminate those too. And then, when they are finally ready to buy what you sell, you make your offer.
Now imagine for a second if you shortcut this conversation… Imagine if a potential client says to you that they have doubts, and you respond, “If you want to buy it, buy it. If not. Screw off.”
How many sales would you lose?
A LOT.
And that’s when I had my big AHA moment.
Online it’s no different.
Your Sales Page is a sales conversation between you and your client. If you send people to a short sales page where you only show off your product and your price… you’re basically acting like the guy who says, “If you want to buy it. Buy it. If not. Screw off.”
You don’t set the stage. You don’t address skepticism. You don’t provide proof. You don’t answer questions. Nothing. Is that the type of person you want to look like to your clients?
OF COURSE NOT.
And that’s why sales pages tend to be longer…
People mistakenly believe sales pages are long because the person selling something is trying too hard. But in reality, the sales pages is long because it’s proof that the person selling the product or services actually cares about their clients… and they want to be sure they answer all of their questions.
Now, let’s go back to that example sales conversation. And let’s break it down piece by piece.
You: “I have something for you that you want.” (Core Promise)
They say: “Wait, really?” (Skepticism)
You: “Yes, I do. Let me show you how it works.” (Prove The Promise)
They say: “This sounds too good to be true.” (More Skepticism)
You: “I know, but look at this proof…” (Undeniable Proof)
They say: “Okay, I believe you. What do you have for me?” (Ready to Buy)
You: “I got this product. You should buy it.” (Your Product Offer)
Very interesting, right?
It appears as if there’s a natural order to how a sale is made…
Now imagine if you translate this natural order onto a sales page…
Would that work?
The answer is HECK YES.
And I will show you exactly how to do it on my new webinar:
How to Create a Sales Page that Converts.
It goes down on December 5th. There are two convenient times. One at 12pm Eastern. One at 8PM Eastern.
Reserve Your Spot for the 12PM Eastern Training.
Reserve Your Spot for the 8PM Eastern Training.
What should you expect on this webinar?
* There are 5 building blocks to a Sales Page that Converts (I’ll show you all of them, including the exact order they should go in, and why).
* Ever get offered $500 for a $5000 job? It’s because your brand doesn’t communicate the value you provide and I’ll show you how to fix it.
* How do you open a sales page, the right way? I’ll show you how.
* And more.
Just remember:
It goes down on December 5th. There are two convenient times. One at 12pm Eastern. One at 8PM Eastern.
Reserve Your Spot for the 12PM Eastern Training.
Reserve Your Spot for the 8PM Eastern Training.
source
http://feeds.socialtriggers.com/~r/SocialTriggers/~3/bpIARAF9uSg/
